Engine Used: Engagement Engine
Product Type: Lifestyle & productivity mobile app
Industry: B2C SaaS / Consumer Technology
Metrics Moved: +12% feature usage, $50K+ in ARR retained
Consumer Tech App: Driving Feature Adoption Post-Onboarding
The Challenge
The app had healthy signups and strong onboarding completion, but engagement fell off fast. Most users weren’t touching key features that drove long-term value. Session lengths were short, repeat usage was declining, and DAU was plateauing. Internally, the team knew their core functionality was powerful, but users simply weren’t finding it.
Our Diagnosis
The audit revealed a “discovery drought.” After onboarding, users were dropped into the main dashboard with zero guidance or prompts. Heatmaps showed that over 70% of users never scrolled to secondary features. Lifecycle emails were generic and not personalized to behavior.
Worse, usage data revealed a pattern: users who touched Feature X within the first 3 days had 2x the retention rate, but fewer than 25% of users ever saw it. The product wasn’t failing, it was invisible where it mattered.
Suggested Fixes
Mapped retention-driving features and prioritized early exposure
Deployed in-app prompts based on inactivity or shallow usage
Rewrote lifecycle emails to trigger based on real-time behavior gaps
Added a “Did You Know?” mini-tour highlighting 3 key tools within the first week
Delayed secondary feature nudges until users formed basic habits
The Results
Feature usage rose 12% across key segments
Session streaks extended by 2+ days on average
Re-engagement email open rates improved 37%
Over $50K in ARR saved from reduced mid-funnel drop-off