Engine Used: Engagement Engine
Product Type: Workflow management platform
Industry: B2B SaaS
Metrics Moved: +18% session frequency, improved mid-funnel retention
B2B SaaS Tool: Rebuilding User Momentum After Week 1
The Challenge
User engagement was collapsing after the first week. Initial activation was healthy, users completed onboarding, logged in once or twice, and explored the product. But momentum broke fast. By Day 7, session frequency dropped sharply. The product team suspected that users weren’t building habits, but lacked clarity on why the drop-offs were so consistent mid-funnel.
Our Diagnosis
Our audit revealed a flat experience curve: after completing onboarding, users were left in a passive dashboard with no progressive flow, no evolving goals, and no compounding rewards. Session data showed that most users hit the same screens repeatedly then vanished.
There were no mechanisms to deepen value over time, and users weren’t given a reason to return after initial setup. The product wasn’t sticky, it was static.
Suggested Fixes
Introduced milestone-based triggers tied to usage thresholds (e.g. “Complete X in 7 Days”)
Added compounding value mechanics: saved templates, streak counters, and personalized content growth
Layered contextual nudges to reinforce habit loops post-onboarding
Embedded lightweight gamification (progress bars, micro-celebrations)
Scheduled dynamic lifecycle emails tied to drop-off risk windows
The Results
Session frequency rose 18% across core user cohorts
Return visits within 14 days increased by 23%
Time-in-app per week grew by 12%
Mid-funnel engagement decay was cut in half