Engine Used: Churn Engine
Product Type: Token staking & DeFi dashboard for retail users
Industry: Blockchain / Web3 SaaS
Metrics Moved: 22% drop in early churn, time-to-value cut in half
Blockchain Platform: Reducing Churn from Value Misalignment
The Challenge
The platform made it easy to sign up and stake tokens, but users weren’t sticking. 35% of new users churned within the first 10 days, often after completing the initial stake. Despite having “done the hard part,” users disappeared, failing to return or engage with the broader dashboard.
The internal team suspected UX issues, but deeper diagnosis pointed to a strategic problem: users didn’t understand what they had unlocked or why to come back.
Our Diagnosis
The Churn Engine audit revealed a mismatch between the product’s internal value model and what users perceived as success. Staking was positioned as the final goal, but without context or follow-through, it felt like a dead-end.
Additionally, the post-staking experience had no activation arc. There were no nudges, no usage prompts, and no follow-up value framing. The onboarding sequence got users into the product but failed to guide them beyond that initial transaction.
Suggested Fixes
Reframed value narrative: emphasized ongoing rewards, dashboards, and usage insights post-stake
Simplified onboarding to drive users to staking faster then layered guidance after
Introduced post-stake activation flow with clear milestones
Added lifecycle emails tied to staking confirmation, next reward trigger, and inactivity
Embedded micro-metrics dashboard to visualize compounding value over time
The Results
Early churn (Day 0–10) dropped 22%
Time-to-value (signup → perceived value) improved 2x
Return visits in first 14 days rose 28%
Email open rates on post-stake lifecycle sequences hit 44%+
Net ARR recovery: $95K+ in retained value from at-risk users