Engine Used: Engagement Engine
Product Type: Web-based AI platform with writing, summarization, and automation tools
Industry: B2B SaaS
Metrics Moved: 19% lift in feature engagement, 26% increase in weekly active users (WAU)
AI Productivity Tool: Increasing Usage of Core AI Features
The Challenge
The platform promised powerful time-saving automation, but most users weren’t using it. While signups and logins were steady, more than 70% of users never interacted with the platform’s core AI features: document generation, summarization, or smart workflows.
Instead, users bounced around the interface, stuck in surface-level tools. Without activation around key features, WAU flatlined and product value perception dropped off fast.
Our Diagnosis
Our audit revealed a gap between what the product offered and what users discovered. Users didn’t know where to start, and onboarding didn’t highlight the tools that mattered.
Session data showed most users completed onboarding without touching a single AI-powered feature. There were no prompts, demos, or nudges. The product assumed exploration would happen naturally. It didn’t.
Suggested Fixes
Rebuilt onboarding to spotlight 2 core AI features within the first 90 seconds
Deployed interactive tooltips based on user type
Embedded “watch it work” microdemos alongside feature buttons
Inserted usage CTAs at key idle moments inside the dashboard
Added lightweight progress tracking to encourage repeat interaction
The Results
AI feature usage increased 19% across all new users
Weekly active users (WAU) rose 26%
Average session length grew 14%
Repeat AI feature usage (3+ uses/week) jumped 33%
User satisfaction scores post-onboarding improved by 21%