Stop Revenue Leaks with Orca’s Engines
Our audits fix churn, boost engagement, and kill product chaos without adding more tools or guesswork.
Orca’s Churn Engine
Cut 20% churn - keep customers coming back.
Stop revenue leaks with smarter retention.
Find hidden losses in data and flows.
$5k, 7 days - strategy and systems fix.
Orca’s Engagement Engine
Boost 15% DAU - make users stay longer.
Grow active users with sharper tactics.
Optimize flows to drive repeat visits.
$5k, 7 days - data-driven growth plan.
Orca’s Roadmap Engine
(Coming Soon)
Cut 50% chaos - build what matters.
Align teams to ship winning features.
Prioritize for impact, skip the noise.
The Cost of Ignoring the Chaos
Before you fix churn, engagement, and roadmaps - you need to see the damage they’re causing. Here’s what’s really happening inside most SaaS & subscription based companies:
$840,000
is what the average $1M ARR SaaS company loses to churn annually. That’s 5–7% of revenue - every month.
60%
of users drop off within 90 days if engagement lags. DAU tanks silently - growth dies before you notice.
70%
of SaaS features fail after launch. That’s 20% of dev budget wasted on things no one uses.

Feeling These Revenue Pains?
SaaS and subscriptions face these costly hurdles daily.
Customers keep slipping through.
• Users cancel before you can react
• No one replies to winback emails
• Trial-to-paid conversions are dropping
• You’re spending more on acquisition than you’re keeping
DAU is dropping and no one knows why.
• Users vanish after sign-up
• Features go untouched
• Activation looks good, but usage fades within a week
• You’re measuring MAU, but not noticing decay
Your roadmap is packed, but with the wrong bets.
• Too many priorities, not enough progress
• You ship fast, but no one’s sure it’s working
• Customer feedback says one thing, roadmap says another
• Strategy gets lost in day-to-day execution
Orca’s Churn Engine: Stop Losing 20% of Your Revenue
$5K to stop revenue bleed - in just 7 days.
30+
Audits Delivered
Slack workspace invite + onboarding checklist delivered for a seamless start.
Focused call to align on your product, retention goals, and churn challenges.
We access your analytics, CRM, and user feedback sources.
Day 1 – Kickoff
Days 1-2 - Data Dive
We analyze churn rates, cancellation patterns, and qualitative feedback.
Map user journeys to identify drop-off points using cohort-based heatmaps.
Segment by personas, acquisition channels, or plan tiers for targeted insights.
Day 3 – Hypothesis Validation
Conduct targeted discussions with product, customer success, or growth teams.
Uncover internal churn drivers: Misaligned value, bad fit users, or feature confusion.
Compare internal assumptions with user behavior and qualitative feedback.
Identify 3–5 key churn causes tied to UX, lifecycle, or segmentation failures.
Assign risk scores and benchmark against industry retention standards.
Build urgency and impact matrix for prioritization.
Day 4 – Root Cause Isolation
Days 5-6 – Solution Development
Develop 5–7 targeted solutions for UX, messaging, or product improvements.
Create effort-impact matrix with ROI projections, timelines, and ownership.
Design automated reactivation triggers and persona-specific strategies.
30-minute Zoom to walk you through key findings.
10–12 page PDF report with branded visuals, including heatmaps, churn maps, and journey maps, outlining exactly where users drop, why it happens, and how to stop it.
1-page executive summary with churn health scorecard and next steps.
Day 7 – Final Report + Handoff
Curious What Churn Is Costing You?
Churn Engine ROI Calculator
Your ROI Breakdown
Orca’s Engagement Engine: 15%+ Lift Across Engagement Metrics
7 days. $5K. From signups to stickiness.
20+
Audits Delivered
Slack workspace invite + onboarding checklist delivered for a seamless start.
Focused call to align on your product, engagement goals, and usage challenges.
We access your analytics, CRM, and behavioral events data.
Day 1 – Kickoff
We analyze DAU, WAU, MAU, session depth, and feature usage trends.
Map activation flows with cohort-based heatmaps to pinpoint drop-offs.
Segment by personas, plan tiers, or acquisition channels for targeted insights.
Days 1-2 - Deep Data Analysis
Discuss with product, growth, or UX teams to uncover engagement blockers.
Validate team assumptions against user behavior and qualitative feedback.
Identify gaps in features, Aha moments, or habit loops.
Day 3 – Hypothesis Validation
Pinpoint 3–5 key drop-off points tied to UX, lifecycle, or value gaps.
Assign risk scores and benchmark against industry engagement standards.
Build urgency and impact matrix for prioritization.
Day 4 – Engagement Gap Isolation
Develop 5-7 solutions for onboarding, messaging, or feature enhancements.
Create effort-impact grid with ROI projections, timelines, and ownership.
Design automated re-engagement triggers and persona-specific strategies.
Days 5-6 – Solution Development
30-minute Zoom to walk you through key findings and solution priorities.
10–12 pages breaking down user behavior patterns, drop-offs, and engagement loops.
1-page executive summary for leadership alignment.
Clear next steps - no guesswork, just action.
Day 7 – What You’ll Get
Curious How Much You’re Losing to Low Engagement?
Engagement Engine ROI Calculator
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Your ROI Breakdown
Orca’s Roadmap Engine:
Cut 50% Chaos
A $5K audit. 7 days - coming Q3 2025
We’re building a system to kill product chaos—an engine to align teams, prioritize what matters, and cut 50% of the noise SaaS and subscription companies drown in.
Dive into your roadmap to spot misfires, features that waste time or miss the mark.
Review data and feedback to see what users actually need, not just what’s planned.
Talk with your team, product, eng, execs to align on high-impact goals.
Pinpoint 3-5 chaos drivers, like scattered priorities or bloated sprints.
Craft a focused plan with 3-5 priorities, clear steps, and timelines.
Deliver a report with visuals and ROI.

Trusted by SaaS and Subscription Companies
Fixing churn, Engagement metrics, Roadmap chaos for SaaS and beyond
60+
Clients Served
10+
Industries Touched
150+
Years of Collective Experience
15+
Countries Reached

Meet the Architects Behind Orca’s Engines
We fix churn, engagement, and roadmap chaos for SaaS and subscription companies. Our years of experience plugs leaks that bleed millions.
Davit Gevorgyan
Co-Founder / CEO / Product Strategist
Worked hands-on with 50+ SaaS teams to fix churn, boost engagement, and clean up roadmap chaos. Aligns products around what truly drives retention and adoption.
Sargis Bayburdyan
CTO / Systems Architect
Built systems for millions of users. Now builds the tech behind retention, engagement, and roadmap clarity. Cutting chaos, low-leverage work, and wasted sprints.