Built to Solve What Agencies Can’t.
A self-serve product strategy and execution system. Built for founders, product teams, and operators who need clarity, speed, and results.
This isn’t a course. It’s a battle-tested operating system.
Strategy
Designed to fix real problems, not teach frameworks
Prioritization
Includes tools, templates, checklists, walkthroughs
Validation
No jargon. No busywork. Just results.
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Execution
Everything you need to prioritize, validate, align, and ship
Growth
Built from 7+ years of consulting results
Straight From the Source: What CEOs Say About Working With Us
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“The audit made us realize how much value we were leaving on the table. We changed 3 things as suggested and immediately saw the needle move.”
Rafayel Poghosyan - Founder & CEO at Layf
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“We thought the product spoke for itself, turns out it didn’t. Orca showed us where users got stuck, and how to guide them better.”
Gor Arakelyan - Founder & CEO at Augmented One
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“Orca helped us spot friction we didn’t even know existed. Their diagnostic saved us time, resources, and weeks of internal back-and-forth.”
Karen Ayvazyan - CEO & Co-Founder @ iBet Agency
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“It all begins with an idea. Maybe you want to launch a business.”
Keith Finley
This isn’t a course.
It’s a strategic operating system - built for execution.
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A complete product strategy & execution system
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Templates, checklists, and walkthroughs for real problems
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Case-driven breakdowns, not just theory
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Tools to prioritize, validate, align, and ship
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The exact methods used in 10+ years of consulting wins
What’s inside
Module 1
Maybe you want to turn a hobby into something more. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Module 2
Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Maybe you want to turn a hobby into something more.
Module 3
Maybe you want to turn a hobby into something more. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Limited Enrollment
Limited Enrollment
✺ Frequently asked questions ✺
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.